![]() ![]() Whenever we start a new client engagement, there is always a lot of energy and hope to find insights and recommendations with enormous impacts. In Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath write about six principles to make your ideas stick and help you get your point across. ![]() Malcolm Gladwell in his book Tipping Point used the phrase The Stickiness factor to explain why some ideas and product innovations are more likely to spread and thrive. However, people with important ideas, consultants included, struggle to make their ideas stick. The merits in lies reside in the fact that they are sticky. As Mark Twain noted:Ī lie can get halfway around the world before the truth can even get its boots on As a consultant, how do you make an idea stick? How can you ensure that your clients follow up on your recommendations after you’ve closed out the engagement? The idea is to make message stick with the audience. ![]()
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